Mike Weir, Brooke Henderson stand behind golf campaign
June 8, 2021 By Golf Town
Golf Town is encouraging Canadians to “Come Out and Play” in a new campaign aimed at getting people to discover the game and perhaps embrace it.
The golf equipment retailer’s campaign is to present golf as a means of adjusting to life during the COVID-19 pandemic. “Come Out and Play” champions the physical and mental health benefits of the game, and acts as an invitation to all Canadians to discover the sport, whether they are returning to the game or trying their hand at it for the first time.
The number of rounds played on Canadian golf courses in 2020 increased 18.9 per cent from the season before, even during a year when the golf season was cut short in some provinces due to lockdowns.
“Golf is an iconic Canadian pastime, allowing us to make new friends, connect with family, and enjoy the great outdoors,” Golf Town chief marketing officer Frederick Lecoq said. “But the events of the past year have attracted more Canadians to the game than ever before. It’s incredible to see so many new players, and players of diverse genders and backgrounds, discover the sport. We look forward to supporting Canadians as they fall in love with the game.”
Ambassadors for Golf Town – former Masters champion Mike Weir and LPGA champion Brooke Henderson – have rallied behind the campaign to encourage Canadians to play.
“We’ve seen increased play from coast to coast over the past year – it’s clear that golf means more to Canadians than ever before,” Weir said. “The sport has always been a much-loved game, but recently, it’s brought togetherness and safe socialization when we needed it most.”
Henderson said she’s been encouraged to see so many women taking up the game.
“Golf is such a rewarding game,” she said. “I’m so glad that more Canadians than ever before are taking advantage of the opportunity to get outside and get active. I hope this season encourages even more new players to discover the game.”
Golf Town’s recent collaboration with Women’s Golf Day seeks to empower, engage and elevate female golfers across Canada. Upcoming digital content involving Weir will help teach Canadians how to make the most of their game.
“Come Out and Play” is a multi-channel campaign that aims to extend the invitation to new and existing players to learn, enjoy and participate in the sport. It includes an emotive video launch, available for view here, as well as broadcast, media and digital support.
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