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Landscape Congress going virtual in January amid COVID-19 pandemic

In spite of a record attendance in January, the Landscape Ontario Congress trade show and conference has been forced to switch gears and turn its annual event into a virtual offering for 2021.

“For the first time in almost 50 years and after enjoying record attendance last year, we have been forced to postpone Congress 2021 due to the (COVID-19) pandemic,” Tony DiGiovanni, executive director, Landscape Ontario Horticultural Trades Association, said. “This has not been an easy decision, but it is the right one.”

Organizers are planning a virtual experience called Congress Connect, adding there are advantages of going virtual such as not having to worry about weather and accessibility. Congress Connect will be held Jan. 12-14.

“Even though Congress Connect will be accessed through a computer, we will enhance and reflect the values that make event experiences so relevant,” DiGiovanni said. “Congress Connect will stimulate and showcase innovation. It will be a place to reveal new products. It will allow attendees to access goods and services and connect with exhibitors through video chat, chat or email. You will still be able to renew old acquaintances and build new relationships. Buyers will still find products and services they need to perform their work all in one place. There will still be hours of relevant education and professional development opportunities that will advance the profession. Congress Connect will still be dedicated to your future.”