Turf & Rec

News
Direct Solutions debuts enhanced branding initiative, new logo


January 6, 2012
By Mike Jiggens

Direct Solutions, a division of Agrium Advanced Technologies®, has launched a new logo and tagline as part of a larger strategic branding initiative to support Direct Solutions’ customer-centric focus and growth in the green industry and other markets it serves.

The decision to enhance the brand and logo stems from the acquisition and integration of Evergro in Canada, making Direct Solutions North America’s largest distributor of slow- and controlled- release fertilizers, plant protection products, grass seed and micronutrients for these specialty markets. thumb_direct-solutions-enhanced-b

“The realignment of Direct Solutions will ensure the continued improvement in our delivery of industry-leading products and services to our customers,” said Andrew Mittag, president, Agrium Advanced Technologies. “We are implementing a brand strategy that reflects our best-in-class customer service, premium quality products and streamlined distribution to the markets we serve.”

Leading Direct Solutions, North America will be managing director David Gingrich.

Advertisement

“Our new brand was designed to speak to our best-in-class products and our highly trained sales team, both of which ensure that we are supporting our customer’s growth at every step,” said Gingrich. “Our customers have come to rely on the expertise of our people, helping to solve the challenges they face on a day-to-day basis. That customer-centric solution-based focus is what brings our brand to life.”

Direct Solutions’ focus is further represented in the new tagline, “Committed to Growth.”

“'Committed to growth' is more than just words, it’s a philosophy across Direct Solutions,” said Gingrich. “Each member of our team is committed to our customer’s growth on multiple levels, including providing the most environmentally sound, high performance plant growth technologies in the industry to help their businesses grow and enhance their bottom line.”

About Direct Solutions

Direct Solutions is an industry-leading distributor of slow-and controlled-release fertilizers, plant protection products,
grass seed and micronutrients for the horticulture and professional turf markets. With 39 locations and 150 professional field representatives across North America, Direct Solutions offers premium quality products,
streamlined distribution and unsurpassed customer service to ensure you find the right product for your needs.
Direct Solutions is a division of Agrium Advanced Technologies. For more information or to contact the company, visit
http://www.aatdirectsolutions.com.