Turf & Rec

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Progressive names new director of sales and marketing


December 19, 2011
By Mike Jiggens

Luke Janmaat, president of Progressive Turf Equipment, has announced the appointment of Brian Lowe as director of sales and marketing. Primarily responsible for brand management, dealer sales
management and overall communications, he will report directly to the president.

Lowe is well known throughout the equipment industry as a knowledgeable, "hands-on" marketer for some of the industry’s leading equipment manufacturers. brian lowewebHe served as product and communications manager for Volvo Construction Equipment and its line of motor graders, and was an active participant for many years on Volvo CE’s Global Marketing Council.

Prior to joining Volvo CE, Lowe filled several marketing, product planning and customer support roles in the forestry equipment industry with firms such as John Deere and Timberjack. In 1986, he began his career with Champion Road Machinery. He has earned industry recognition through awards sponsored by Construction Equipment magazine, Better Roads magazine and AEM.

“In his role with Progressive Turf Equipment, Brian will interface closely with our dealer sales network, supporting their sales activities and promotion of Progressive’s line of finish rotary mowers," Janmaat said. "We are pleased to have his experience as a marketing and communications professional on board, and I’m confident that our effectiveness in these areas will reach a new level."

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Lowe said, “I am excited about this opportunity. Progressive Turf Equipment offers innovative, well thought out products making them a true leader in their field.“

Lowe will soon be introducing himself to the entire Progressive dealer network.