LO launches new consumer program to help promote outdoor living spaces
March 24, 2009 By Mike Jiggens
BY introducing its “Green for Life” program, Landscape Ontario has re-established the connection of how green gardens really are.
“Our members grow, plan and nurture true green,” said Tony DiGiovanni, executive director of Landscape Ontario. “We felt this was a good time to talk with consumers about the real benefits of spending more time outside. From the growers with nurseries that grow our landscape plants to the garden centres, the designers and the landscape service providers, we help green the province.”
From cooling our cities to removing pollution and improving our quality of life, green spaces with trees and other landscape plants make a difference, Landscape Ontario says. Shade trees reduce the need for air conditioning and plants help cool their air temperatures through evaporative cooling.
With more than 2,000 members, Landscape Ontario is Canada’s premier horticultural trades association. Its mission is to raise awareness for the environmental, economic and lifestyle benefits of gardens and green space.
Outreach for Landscape Ontario’s Green for Life program will include a new consumer website set to launch this spring. It will showcase hundreds of award-winning member designs to help inspire consumers to better use their outdoor living spaces. The program also includes outreach to consumers with signs for landscape contractors’ trucks, store signs and banners for garden centres, and public relations activities.
“Green for Life will inspire with hundreds of award-winning images of landscape and nursery professionals,” said Denis Flanagan, Landscape Ontario’s public relations manager. “Our province is blessed with some of the best designers in the world. When you see the magic designers create in an outdoor living space, you begin to understand our excitement regarding the consumer outreach program. Connecting the public to the outdoors is what we do best.”
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