"We're very excited to have such a respected golf and turf industry individual joining our team," Lawn Life president Richard Reed said. "Lawn Life has experienced tremendous growth over the last five years, and with the addition of Justin we can expand our presence in the professional Canadian turf market as well as pursue retail and U.S. turf opportunities."
Parsons will take on a managerial and product development role, assisting Reed with bringing new technology to the lawn care, golf and sports turf sectors.
"With Justin coming aboard, along with sales manager Ken Pavely, we are well positioned to keep moving ahead," Reed said.
Parsons, who holds both a journalism degree from Ryerson University and a turfgrass management diploma from Seneca College, spent his first 10 years in the turfgrass industry with several golf course maintenance departments in the Greater Toronto Area, including five years as an assistant superintendent. He spent the past six years with Engage Agro, beginning as a technical sales representative before stepping up into the role of sales and accounts manager of the professional turf division.
He has also kept active with the Ontario Golf Superintendents Association's OnCourse magazine for the past 12 years, including five as editor. Additionally, he has been a director for the Ontario Turfgrass Research Foundation for the past four years.