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Rittenhouse launches new eCommerce website


March 3, 2015
By Mike Jiggens

Rittenhouse has developed a new eCommerce website—http://www.mkrittenhouse.com —to offer its customers an enhanced and more streamlined shopping experience. The site has been in development for more than a year.

Two years ago, the company began working on an overhaul of its successful, yet dated, website.  The site had been a workhorse for Rittenhouse since 1999, taking thousands of orders and providing information for professionals and consumers alike.  In 1999, Rittenhouse became a leader not only in its industry, but also in the movement towards online shopping.

Rittenhouse was among eCommerce pioneers in Canada. Online shopping has come a long way since then, new competitors have emerged and the space that companies operate in has become more crowded. Rittenhouse was determined to remain a leader in their industry and decided that it was due, or overdue, for an overhaul. 

Along with the fact that the company was turning 100, it meant it was a perfect time to start construction on a new site. 

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“We were certainly due for an updated website, and reaching the 100-year milestone seemed to signal the perfect time to do it,” said company president Mark Rittenhouse.

The new site is focused on simplicity and function. Customers will enjoy easier category navigation, and enhanced search capabilities, thus increasing the efficiency of their shopping task. 

“Presenting a clean look coupled with easy navigation was imperative for this website,” Rittenhouse said. 

Today’s online shopper is experienced and has expectations about how his or her shopping experience should happen. 

“We have an obligation to meet the customer’s expectations when they shop with us, if we don’t then there is always the chance they will choose someone else."

Rittenhouse is a third-generation, family-owned company based in St.Catharines, Ont. It has been selling horticultural tools and equipment to the green industry across North America for more than 100 years.