Husqvarna planting 17,600 new trees in pro soccer partnership
April 16, 2018 By Mike Jiggens
A partnership agreement made last year between Husqvarna Canada Inc. and Major League Soccer’s three Canadian teams has resulted in 17,600 new trees to be planted this spring in British Columbia, Ontario and Quebec.
The 2017 Goals for Trees program was an arrangement between Husqvarna and MLS’ Toronto FC, Vancouver Whitecaps and Monteal Impact that promised 100 new trees to be planted for every goal scored last season by the participating teams. Ontario will get 7,400 new trees, Quebec will receive 5,200 trees and British Columbia will have 5,000 new trees planted. The target planting months are April and May.
“Husqvarna is excited to be able to work closely with the Canadian pro soccer teams and One Tree Planted on this initiative,” Michelle Sordi, director of marketing, Husqvarna North America, said. “Husqvarna is committed to taking social and environmental responsibility for our business. With the Goals for Trees program, we’re able to bring together our support of Canadian soccer with our belief in conducting business with respect for nature.”
Husqvarna was the official and exclusive lawn partner of each team during the 2017 season. The company is involved with the United Nations Global Contact and FTSE4Good initiatives, both of which help push innovation forward within the professional-grade, battery-powered tool industry that includes chainsaws, leaf blowers and lawn and hedge trimmers.
One Tree Planted is a non-profit charity based in Shelburne, Vt., that helps with global reforestation efforts. It works with reforestation partners around the world to help plant trees in North America, Latin America, Asia and Africa. For every dollar donated, one tree is planted. Together with its partners, millions of trees have been planted around the world to help provide clean air, clean water, social impact and help with forest fire restoration efforts and biodiversity projects. For more information, visit www.onetreeplanted.org.
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