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Attendance records set again at 2023 Equip Expo show in Louisville, Ky.

Increase in space demand required expansion to another wing

October 26, 2023  By Turf & Rec


Outdoor demo area at Equip Expo 2023. Allie Filley photo

With more than a million square feet of exhibits and 30 acres outside, Equip Exposition once again broke records in attendance and exhibit space sales Oct. 18-20 in Louisville, Ky.

The award-winning trade show expanded its usual footprint at the Kentucky Exposition Center to add the West Wing this year due to space demands. The trade show for the international landscape, outdoor living and outdoor power equipment industry takes place every October in the Derby City and brings more than $21 million to Louisville.

“The 2023 show was our largest to date – in attendance, in booth sales, sponsorships, and in education sessions,” Kris Kiser, president & CEO of the Outdoor Power Equipment Institute (OPEI), which owns Equip Exposition. “It shows you how much companies and manufacturers want to be part of Equip Exposition and showcase their products to landscapers, dealers, and the entire industry. It is the place to be every October if you’re in this business.”

With co-location partner Hardscape North America, Equip Expo fully occupied the North, East and South halls of the KEC with newly added square footage in the West Wing.

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Kiser adds, “We’ve now grown to fill all of the halls and have added a big part of the West Wing to our footprint. Not to mention, we have maxed out on outdoor demo space, which is one of our most popular features. It’s the only show in the industry where you can dig, cut, mow, mulch and test equipment before buying. This year we also added select workshops in Spanish, a women’s reception and an expanded UTV track outside.”

This year’s Equip Expo brought together more than 27,000 registered attendees from the United States and 46 countries. Landscape contractor registrations increased by 20 per cent over last year, and dealers were up five per cent.

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Plans for 2024 are well underway, including a welcome reception at Churchill Downs, which will mark the 150th anniversary of the Kentucky Derby in May 2024, with upgrades to the racetrack, as well as another arena concert at the Yum! Center in downtown Louisville.

“Building on the success of this year’s show, we continue to incorporate new experiences for 2024,” Kiser said. “We’re currently looking for talent for another Yum! Center concert and building out the slate of speakers for our education series. Every year, Equip Exposition invests in and commits to making the user experience unique in response to the industry’s needs, demands and market changes. So while it will be the same show you’ve always loved, it will just get better.”

Registration for the 2024 show is now open. Admittance to the 2024 Equip Exposition is currently at the early bird price of $25 per person. Register here.

This article is part of the Equipment Week.

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